Usualmente en las redes sociales se suele ver que las marcas cometen muchos errores al publicar. Esto puede ser por muchas razones distintas y además puede traer problemas al nivel de la audiencia, ya que se pueden confundir, lo pueden ver desordenado o incluso puede llegar a generar desconfianza hacia la marca.
A continuación dejaré 5 errores comunes y cómo evitarlos:
- Publicar lo mismo en todas:
Cada red social tiene un objetivo distinto, en Instagram prevalece la imagen por sobre el texto, en Facebook se puede jugar más con texto y siempre agregar alguna foto que ilustre lo que se dice, LinkedIn es contenido más profesional, si bien lo visual siempre juega un papel importante en esta red los contenidos se focalizan más en la marca que en el producto y Twitter está para comunicar datos rápidos, pueden ser consejos, algo corto sobre tu producto.
- Tener un tono e imagen distinto en cada red:
Es importante que la forma de comunicar en cada red sea la misma, si bien los contenidos no deben ser los mismos, la manera de hablar de la marca sí tiene que serlo. Es decir, si tu marca juega con un tono casual y usa jergas específicas, en todas las redes sociales debe usar los mismos.
Por otro lado la imagen debe ser la misma, con esto me refiero a la línea del diseño. Si utilizas un banco de imágenes para buscar fotos intenta que sean lo más parecidas posible, quizás que se repitan los colores y que las personas tengan la misma edad, vestimenta del mismo estilo y más.
Para hacer esto y que salga con facilidad es recomendable hacer un manual de marca donde se detalle cómo escribir y qué colores, tipo de letra, tipo de fotos se va a usar. Hacerlo simplificará tu trabajo y no perderás tiempo.
- No aprovechar los hashtags (#):
Uno de los aspectos que tienen en común todas las redes sociales es que tienen hashtags. ¿Para qué funcionan? Para lograr mayor alcance y que más gente pueda ver tu contenido. Por ejemplo, si tengo una tienda de zapatillas podría usar #Zapatillas y cuando alguien busque esto va a encontrar todos los contenidos que tengan este hashtag.
Recomendaciones:
- Usar de 5 a 10 hashtags.
- No usar tildes ni signos de interrogación, exclamación, guiones, rayas, barras, puntuación, etc.
- Puedes crear tu propio hashtag así tu audiencia te empieza a diferenciar de tu competencia.
- Crea tu “nube de hashtags” e intenta usarla en todas tus publicaciones para no perder tiempo escribiendo cada uno.
- Existen aplicaciones o sitios web dónde puedes buscar los hashtags más usado según cada industria.
Los hashtags son una gran manera orgánica de que nuevas audiencias te encuentren.
- No interactuar con tu público:
A muchas marcas les pasa que les comentan publicaciones o les mandan mensajes y nunca les responden. A la audiencia no le gusta esto, le gusta ver que detrás de una marca hay personas y hay ganas de que permanezcan con ellos. Por eso hay que responder a los comentarios, puede ser poniendo un like o agradeciendo por el comentario, por ejemplo (volviendo a las zapatillas): Gracias @unapersona por elegirnos! Esperamos que te gusten las zapatillas!!”.
- Ser igual que el resto:
Tienes que buscar qué es eso que te diferencia de las demás marcas. Hoy en día hay millones de opciones de productos, las personas tienen un amplio catálogo para elegir. Es por eso que debes saber qué te hace diferente, qué es lo que tienes que los demás no tengan, cuál es tu propuesta de valor.
Si eres igual al resto la gente no se podrá identificar con tu marca, por ende no comprará tus productos o servicios.
¡Te aseguro que si evitas esos errores tan comunes triunfarás en las redes sociales!
Andrea Chávez Daes
Especialista de Marketing y Community Manager en AIED
Comunicadora Social
Gracias, Andrea y Alianza!!
Muy buenos consejos !! Gracias por compartir
Saludos
Andrea.
Gracias por dar tan clara exposición de los errores que cometemos los mortales.
Tu comentas sobre la nube de hashtags y me interesa saber cómo se hace.
Me gustaría mucho tu orientación.
Hola María Isabel! Gracias por la idea, la semana que viene publicaré un artículo sobre la nube de hashtags y cómo hacerla!
Saludos.
Still, other succulents are recognized for having toxic or irritating sap. Dell Cchaddie Means
Well I sincerely enjoyed studying it. This article procured by you is very useful for good planning. Robinett Mick Jordanna
Thanks for the auspicious writeup. It in reality was once a enjoyment account it. Quintina Sylvester Laurianne
Good post. I am experiencing many of these issues as well.. Laurella Zachary Danete
Thanks! I work hard to keep itup to date and looking professional. Onida Shep Abell
very nice put up, i certainly love this website, carry on it Perla Corbie Borden
Very good post! We are linking to this particularly great content on our website. Keep up the great writing. Cherey Ole Pavlish
Its like you read my thoughts! You seem to know a lot about this, like you wrote the e book in it or something. I think that you just could do with a few to power the message home a little bit, however other than that, this is magnificent blog. A great read. I will definitely be back. Karina Aldin Camellia
Hello! This post could not be written any better! Reading this post reminds me of my old room mate! He always kept talking about this. I will forward this post to him. Pretty sure he will have a good read. Thanks for sharing! Dianne Raynard Stanwin
He said Italy firmly supports multilateralism as well as free trade, as well as his country would like to enhance communication and coordination with China to promote the healthy and stable development of EU-China relations. Cami Kennith Lockhart
I really enjoy the post. Much thanks again. Awesome. Caryn Skip Proud
I would like to get across my admiration for your kindness giving support to all those that really need help with this one concern. Your special dedication to getting the message up and down became wonderfully productive and has truly empowered ladies just like me to achieve their pursuits. The warm and helpful guideline can mean a great deal a person like me and extremely more to my office colleagues. Regards; from everyone of us. Giulietta Wilmar Belshin
Can I simply just say what a comfort to discover somebody who genuinely understands what they are discussing on the net. You definitely understand how to bring a problem to light and make it important. More people need to look at this and understand this side of your story. I was surprised you are not more popular since you most certainly have the gift. Lesya Ronald Urita
Good post. I learn something totally new and challenging on sites I stumbleupon every day. It will always be useful to read content from other authors and practice a little something from their sites. Hadria Jens Wearing
Ahaa, its fastidious discussion on the topic of this piece of writing at this place at this blog, I have read all that, so now me also commenting here.| Janel Joshuah Porte
I just could not depart your website prior to suggesting that I really loved the standard information a person supply to your guests? Is going to be back ceaselessly to inspect new posts| Leora Krispin Ellicott
I am interested in more information. How can I reach you? Madel Brantley Simmons
Thanks a lot for the blog article. Much thanks again. Want more. Faythe Jerrold Fabrianne Ellyn Farley Grodin
Way cool! Some extremely valid points! I appreciate you writing this article plus the rest of the site is very good. Taffy Howard Norvell
Thank you for the auspicious writeup. It in fact was a amusement account it. Look advanced to more added agreeable from you! By the way, how can we communicate? Elspeth Ric Yurt
Good article! We are linking to this particularly great content on our site. Keep up the good writing. Jacquette Lorin Kelby
Having read this I thought it was very enlightening. I appreciate you spending some time and effort to put this informative article together. I once again find myself spending a lot of time both reading and commenting. But so what, it was still worthwhile! Carlyn Corbett Oca
Excellent pieces. Keep writing such kind of information on your blog. Im really impressed by it. Lacey Rafi Larner
Way cool! Some very valid points! I appreciate you writing this write-up plus the rest of the website is also very good. Kacy Fax Fasto
I have read so many posts on the topic of the blogger lovers except this piece of writing is truly a fastidious post, keep it up.| Cheslie Ian Blight
Thank you ever so for you blog article. Really looking forward to read more. Briana Donnell Woodall
Excellent read. I just passed this onto a buddy who was doing some research on that. He just bought me lunch as I found it for him! So let me rephrase: Thanx for lunch! Adorne Killy Dinse
This plugin has some additional features when compared to the rest above, the most important ones are its ability to generate custom taxonomies and custom post types automatically. Lorita Wilden Neil
I have recently started a web site, the info you offer on this web site has helped me tremendously. Thank you for all of your time & work. Daphna Evelyn Sheff
The following time I review a blog, I hope that it does not disappoint me as high as this set. I mean, I know it was my selection to check out, yet I really assumed youd have something interesting to state. All I hear is a bunch of yawping concerning something that you could repair if you werent as well active searching for attention. Theresa Jerrold Cami
Hi there. I discovered your site by the use of Google whilst searching for a comparable subject, your site came up. It seems to be great. I have bookmarked it in my google bookmarks to visit then. Abby Davin Trevar
Bethanie, thank you so much for the kind words. I feel the same way about your writing and always anxiously await the next piece!! Nomi Briant Lipinski
It was very useful, I can say it was a useful article for me. Faythe Christoper McKee
Having read this I believed it was extremely informative. I appreciate you spending some time and effort to put this informative article together. I once again find myself personally spending way too much time both reading and commenting. But so what, it was still worthwhile! Vivia Leon Oberg
Hi! I have made your same caramel sauce several years ago, and you will find you have the same great taste in the Crock Pot Caramel Pie! There is never a slice left when I make it, it is that good! Happy Crocking! Vale Claudio Lubeck
I consider something truly special in this website. Wanda Laurent Heriberto